Hi, I’m Kelsey.

Most recently, I was the VP of Product Design & UX Research at BuzzFeed. The team of 19 was made up of design managers, product designers, and researchers who were responsible for all aspects of design, from research to execution. The team worked on the BuzzFeed website and app, the Tasty website and app, the HuffPost website and app, the BuzzFeed CMS, internal social publishing tools, new products and features for our clients, and more. I worked closely with the leaders of product, engineering, data, and project management to define strategic direction and guide execution across all teams in the BuzzFeed tech org.

I’ve spoken about designing and launching news products, building a culture of documentation, the intersection of media and technology, and the importance of design for startups. In 2017, I was selected to attend Poynter’s Leadership Academy for Women in Digital Media. 

Previously, I was a Product Design Manager for consumer products at BuzzFeed. Before that, I was the Design Director of Vox Media’s Storytelling Studio. I also led the design of storytelling tools on Autotune; worked on the relaunch of Racked, on the relaunch of Eater, with the Vox Media advertising team; and helped plan various community-based events with other members of the product team.

You can see my resume here, or email me at scherer.kelsey@gmail.com